Our cookie policies can be found here. After having C Level Executive List examined various proposals on the market, the organization has directed its choice towards the MailUp platform , which has made it possible to create a flow of timely and personalized communications that include welcome emails, requests for donations, thanks C Level Executive List and summary of the offers, in addition to periodic communication campaigns, to tell - with images, videos and direct testimonies - the activities of MSF operators around the world. Advanced C Level Executive List features for effective communications.
The advanced functions of the chosen C Level Executive List platform allowed Doctors Without Borders to segment recipients by grouping them into regular, occasional and potential donors, in turn divided by personal interests and socio-demographic profile : in this way the organization was able to send communications on measure C Level Executive List depending on the previous activities of each contact. The chosen service also made it possible to create professionally designed emails , in a simple and extremely C Level Executive List intuitive way but also optimized for viewing on smartphones and tablets.
Better open and click rates of campaigns C Level Executive List were also obtained thanks to the A / B test, a function that activated before each sending, allows you to automatically identify which elements of a campaign (object, image and call to action) are most C Level Executive List effective. on the recipient. The results? + 14% of extradonations, -17% of dropouts The new fundraising campaigns launched with MailUp have seen Doctors Without Borders C Level Executive List record a significant improvement in results, on several fronts: a key figure such as the attraction rate - the percentage of abandonment of regular donors - has taken a downward curve, up to to touch.
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